Pure Potential


Small business is the backbone of any local economy and that's why we strive to make Livonia the #1 place for small businesses and entrepreneurs in Wayne County. 

We know that Livonia business owners offer the greatest products and services around but we often hear how they are struggling with learning all the ins and out of business. It's not enough to offer a great product now you have to run your own social media or find employees. This is why we created our Pure Potential Small Business Program. We designed this program so that business owners can learn the skills that they need to take their business to the next level. 

Join us in celebrating our first cohort of Pure Potential Small Business Grant award winners. 

These five businesses were awarded $15,000 each, along with six weeks of technical assistance aimed at helping them make their business more resilient in the face of an ever-changing market. 

Microbusiness Grant Winners

Small business spotlight

Check out their websites to learn more about each of our grant award winners. 

Job Search on a Computer


We know that talent abounds in Livonia and that is why we are excited to launch Livonia Pure Potential. This initiative will help people realize their full potential by fostering a community that supports training and educational programs for occupations recognized as "high-demand" and "high-wage" to people with a wide range of educational backgrounds.


Connecting you to a wide range of tools that increases cooperation between businesses, educational institutions, and job seekers to solve workforce shortages by supporting:

job seekers

Pure Potential Logo
  1. Economic Development

    Physical Address
    33000 Civic Center Drive
    City Hall - 3rd Floor
    Livonia, MI 48154

  2. Jacob Uhazie

    Assistant Planning Director